Privacy Policy

At Ride Attire US (“Ariat Shop,” “we,” “us,” or “our”), we value the trust our global community of equestrian professionals, competitive riders, and country lifestyle enthusiasts places in us. Just as we carefully select premium performance gear for your riding needs, we are equally committed to protecting your personal information with the highest standards of security and transparency.

1. Information We Collect

To provide our premium equestrian products and exceptional service, we collect:

• Personal Identification: Name, email address, phone number, shipping/billing address when you make purchases of our base layers, breeches, or body protectors
• Payment Information: Credit card details (processed securely through our payment gateways), PayPal account information for international transactions
• Order Details: Purchase history of accessories and riding apparel, preferences for equestrian gear
• Technical Data: IP address, browser type, device information to enhance your shopping experience
• Communication Records: Correspondence with our customer service team regarding competition preparation or bulk orders

2. How We Use Your Information

Your data helps us deliver the exceptional service expected by discerning equestrians:

• Process transactions for performance gear with industry-standard security
• Provide global shipping to our international clientele (excluding certain remote areas in Asia)
• Offer personalized recommendations for technical base layers and competition accessories
• Improve our website functionality for smoother browsing of our extensive accessories collection
• Communicate order confirmations, shipping updates via DHL/FedEx, and exclusive offers
• Respond to inquiries about team purchases or premium products

3. Data Sharing & Disclosure

We treat your information with the same care we apply to selecting our riding apparel:

• Service Providers: Trusted partners for payment processing (Visa, MasterCard, JCB, PayPal), shipping carriers (DHL/FedEx/EMS), and website maintenance
• Legal Compliance: When required by law or to protect our rights and the safety of our equestrian community
• Business Transfers: In connection with any merger or sale of company assets
• Never Sold: We do not sell your personal information to third parties

4. Data Storage & Security

We protect your data with the same dedication we apply to crafting premium body protectors:

• Industry-standard encryption for all transactions
• Secure servers with limited access
• Regular security assessments
• Data retention only as long as necessary for business purposes or legal requirements

While we implement robust measures, no electronic transmission is 100% secure. We recommend using strong passwords and protecting your login information.

5. Your Rights & Choices

As a valued member of our equestrian community, you have control over your information:

• Access & Correction: Review and update your account information through your Ride Attire US profile
• Data Portability: Request a copy of your personal data in a structured format
• Deletion: Request removal of your personal information, subject to legal requirements
• Marketing Preferences: Opt-out of promotional communications while retaining transactional messages
• Payment Method Management: Update or remove saved payment options in your account

6. Cookies & Tracking Technologies

Our website uses these technologies to enhance your shopping experience, much like how premium base layers enhance performance:

• Essential Cookies: Necessary for site functionality and secure checkout
• Performance Cookies: Help us improve our website and product offerings
• Targeting Cookies: Provide personalized recommendations for riding apparel and accessories

You can manage cookie preferences through your browser settings, though this may affect certain features.

7. International Data Transfers

As we serve equestrian enthusiasts worldwide (excluding certain remote areas in Asia), your information may be transferred to and processed in countries with different data protection laws. We ensure appropriate safeguards are in place for these transfers.

8. Children’s Privacy

Our website is not designed for riders under 16. We do not knowingly collect personal information from children without parental consent.

9. Policy Updates

We may update this policy as our business evolves, just as we continually refine our collections of breeches and base layers. Significant changes will be communicated through our website or email.

Thank you for trusting Ride Attire US with your equestrian needs and personal information. We’re committed to maintaining that trust with the same excellence we bring to our curated collections.

The Ride Attire US Team